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Communications & Marketing

The Office of Communications and Marketing elevates the University as a leading institution of higher education by promoting news of its emerging undergraduate and graduate programs, transformative research, cultural preservation, economic development and community partnerships. The office coordinates messages to news media and internal audiences, as well as, supports communications and marketing efforts directed to prospective students, alumni, donors, and other University audiences.

As the University’s in-house creative and public relations agency, Communications and Marketing offers strategic support and collaborative services for faculty and staff – research and writing; print, online and multimedia design; event promotion; crisis communication; and media relations counsel. Our seasoned team of internal consultants includes writers, editors, a graphic designer, a videographer, a social media strategist, and a Web content specialist. We are committed to responsiveness, quality, creativity, unified brand augmentation and message consistency in all University communications.

Aaron Martin, Chief Communications Officer

Aaron Martin has worked 19 years in higher education aspects of communications, marketing, enrollment management, and donor and alumni relations. As Chief Communications Officer, he oversees university branding, public relations, media relations, publications, Web communications and many special events. He is also the university's official spokesman. Aaron earned bachelor’s and master’s degrees in communication from UL Lafayette in 1991 and 1995, respectively.

He served as dean of enrollment management for the California Maritime Academy, served as Pacific Northwest regional marketing director for an educational subsidiary of The Washington Post, and worked in fundraising and communications management at Tulane University. Aaron returned to UL Lafayette in 2011.