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Communications & Marketing

The Office of Communications and Marketing elevates the University as a leading institution of higher education by promoting news of its emerging undergraduate and graduate programs, transformative research, cultural preservation, economic development and community partnerships. The office coordinates messages to news media and internal audiences, as well as, supports communications and marketing efforts directed to prospective students, alumni, donors, and other University audiences.

As the University’s in-house creative and public relations agency, Communications and Marketing offers strategic support and collaborative services for faculty and staff – research and writing; print, online and multimedia design; event promotion; crisis communication; and media relations counsel. Our seasoned team of internal consultants includes writers, editors, graphic designers, photographers, a videographer, a social media strategist, and a Web content strategist. We are committed to responsiveness, quality, creativity, unified brand augmentation and message consistency in all University communications.

Aimée Abshire, Interim Chief Communications Officer

Aimée AbshireAimée Abshire has worked nearly 20 years in communications, content strategy, and leadership development roles. As Interim Chief Communications Officer, she oversees University branding, public relations, media relations, publications, digital communications and many special events. She is also the University's official spokesman.

Aimée earned bachelor’s and master’s degrees in Engish studies from Illinois State University. She has served as director of technical communication and as a performance consultant for the Hile Group, corporate communications specialist for Acadian Ambulance, and director of web communications for UL Lafayette.